This was a great article.. I didnt even realize that I have been doing account based marketing. You hit the nail on the head and broke it down well. I also never realized the amount of pressure is put on marketing in some cases. Its nice to read something where someone actually understands the marketers frustrations.
This was a great article.. I didnt even realize that I have been doing account based marketing. You hit the nail on the head and broke it down well. I also never realized the amount of pressure is put on marketing in some cases. Its nice to read something where someone actually understands the marketers frustrations.
Thanks so much Hudson! Yeah ABM is not really a new thing but it seems so new because of MarTech companies positioning themselves for ABM.